Wednesday, November 18, 2009
Just got an update from Toni Schemmel, our marketing director, with news of our Wall Street Journal microsite stats...
Hi,
I just wanted to send you a brief email update on some new information available at Sotheby’s International Realty! These are just a few things that differentiate us from our local competitors.
· Sothebysrealty.com is now available in German and Chinese. This brings total languages to 6 including Portuguese, Spanish, Italian, French, German and Chinese!
· The Business of Extraordinary Living microsite (wallstreetjournal.com/sothebysrealty) stats through September are available. Highlights are below.
o 920,389 times when one of the SIR listings were served up (made the search criteria) on the microsite.
o 52,308 times those users went off to view a specific SIR property on the Sothebysrealty.com site. This equates to click through rate (CTR) of 5.68%.
o The banner campaign (where ads run to drive traffic to sothebysrealty.com) had its highest monthly CTR yet in September of .37%. This is in comparison to the industry norm and WSJ norm of .1%!
o Average time spent on the microsite in September was 4 minutes and 56 seconds.
o The Address had the highest number of page views in September followed in order by Insights, Living and The Brand.
· ShopAD.net provides visitors with an exclusive place to search and shop for high-design, high-caliber home products. With over 20,000+ products featured, ShopAD.net showcases the best in furniture, lighting and carpets along with the largest collection of textiles by leading brands on the web. The Sotheby’s International Realty network has gained exclusive exposure on ShopAD.net by collaborating with Architectural Digest to be an official launch sponsor. This partnership continues to provide our network with targeted impressions through a property search tool, a link to our latest issue of RESIDE® magazine and brand web banners, all leading to sothebysrealty.com Check out this video from FOX news Coral Gables, Florida. http://www.fox4morningblend.com/tabid/3530/story/36735/Default.aspx
Hi,
I just wanted to send you a brief email update on some new information available at Sotheby’s International Realty! These are just a few things that differentiate us from our local competitors.
· Sothebysrealty.com is now available in German and Chinese. This brings total languages to 6 including Portuguese, Spanish, Italian, French, German and Chinese!
· The Business of Extraordinary Living microsite (wallstreetjournal.com/sothebysrealty) stats through September are available. Highlights are below.
o 920,389 times when one of the SIR listings were served up (made the search criteria) on the microsite.
o 52,308 times those users went off to view a specific SIR property on the Sothebysrealty.com site. This equates to click through rate (CTR) of 5.68%.
o The banner campaign (where ads run to drive traffic to sothebysrealty.com) had its highest monthly CTR yet in September of .37%. This is in comparison to the industry norm and WSJ norm of .1%!
o Average time spent on the microsite in September was 4 minutes and 56 seconds.
o The Address had the highest number of page views in September followed in order by Insights, Living and The Brand.
· ShopAD.net provides visitors with an exclusive place to search and shop for high-design, high-caliber home products. With over 20,000+ products featured, ShopAD.net showcases the best in furniture, lighting and carpets along with the largest collection of textiles by leading brands on the web. The Sotheby’s International Realty network has gained exclusive exposure on ShopAD.net by collaborating with Architectural Digest to be an official launch sponsor. This partnership continues to provide our network with targeted impressions through a property search tool, a link to our latest issue of RESIDE® magazine and brand web banners, all leading to sothebysrealty.com Check out this video from FOX news Coral Gables, Florida. http://www.fox4morningblend.com/tabid/3530/story/36735/Default.aspx
